What is SMO?
Social Media Optimization is about using Social Media Networks to enhance and maximize the online presence of a company or organization. Being a digital marketing strategy, social media optimization works for mobilizing information of new products or services, optimizing connection with customers, both existing and potential, and ameliorating potential damaging news. Social Media Marketing has emerged in the recent years as the most effective way of strengthening a brand’s reputation, increasing the rate of lead generation, enhancing a company’s visibility and online presence, and connecting to the target audience. This includes utilizing several social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, etc. for digital marketing. Social Media Optimization is a crucial part of brand mobilization as now customers use social recommendations for online purchasing of products. Being a business in this age of internet revolution, you can’t survive without addressing the critical issues of online presence, visibility of the brand and customer interaction. This is what the Social-Media Optimization is designed to perform. If utilized effectively, social media optimization can be the greatest asset for maximizing your website’s organic search results. By reaching to people through different online platforms, the reach of your business enhances that helps increasing opportunities for both people and you. SMO helps you connecting all your social media accounts in a cohesive, consistently branded network that would direct your prospects where you want them to go.
WHY CHOOSE US?
Our regular updates generation on daily, weekly and monthly basis helps you tracking progress of your website and enables you deciding what can be done for further improvements.
We use efficient customer relationship management tools to encourage building and managing relationships with our worthy clients by the way of updating them about daily progress of the campaign and website. We use tools that are simple and easy-to-use.
Customer support is exactly what we focus on. Customer support is our priority and our project managers are available for you during your working hours to ensure you better communication and assistance.
We understand and recognize the vitality of a personal touch with the customers, and that is why we provide a dedicated account manager for better coordination between company and clients.
We have ways to use data to its optimum potential. This approach helps us conducting regular data analysis to reach to the actual requirements of your campaign and marketing platforms.
We ensure better communication between you and your prospects. Continuous monitoring of social media platforms ensures that you stay ahead of your competitors.
- Increased Brand Awareness: Social media is a focused and cost-efficient digital marketing technique used to syndicate content and enhances your business’s online visibility. Performing a social media strategy helps you highly progress your brand confession since you will be connecting with a vast base of existing as well as potential consumers.
- Drive More Traffic: Social Media Optimization is an effective mean to attract more traffic on your website. Social media platforms enable you to connect to the people around the world and you can optimize your presence not in your region but also at other locations.
- Improved Brand Loyalty: Social media optimization helps you gaining customers’ trust and hence developing and enhancing customer loyalty in the process.
- Search Engine Rankings: While SMO significantly focus on attracting increased web traffic from several sources outside of search engines, improved rankings are a certain benefit of successful social media optimization.
- Paid Advertising (PPC): Native paid ads on social media platforms such Facebook, YouTube, Twitter, etc. open up exciting opportunities for businesses which are concerned for advertising. Audience categorization features enable you target who sees your ad to optimize conversions.
- Cost-Effective: Social media marketing is undoubtedly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking sites, and each paid promotions you agree to invest in are almost low cost compared to other marketing tactics.
Benefits of SMO
You should see what our satisfied customers say about us:
FUNDAMENTALS OF SMO
- Create Shareable Content: Identifying and developing web resources that can be shared through social platforms. These can include items from a digital collection, or news articles that are relevant to your business or customer base.
- Make Sharing Easy: Putting tools in place to inspire sharing content at the point of use. This helps reducing barriers in sharing by taking advantage of sharing features built for several major platforms.
- Reward Engagement: Actively monitoring community interactions on social media, and recognizing and rewarding users who engage with website or library content.
- Proactive Sharing: Understanding the interests of the existing and potential customers through different methods such as focus groups and surveys, then following through with library-led interactivity and content sharing.
- Encouraging Reuse: By encouraging the development of a self-sustaining community of engaged users who can encourage a culture of sharing and reuse.